Typically in the world of sports top draft picks usually sign endorsement deals with their “dream” brand or main stream basketball brands such as Nike, Jordan, Adidas or Under Armor. This summer a very unexpected yet popular brand made a giant leap back into the basketball shoe marketing business. Puma a brand who has not signed any NBA players since Vince Carter in 1998 made a jump and signed not 1… not 2… not 3… but 4 first round draft picks from the 2018 NBA draft.
#1 overall pick Deandre Ayton, #2 overall pick Marvin Bagley, #14 overall pick Michael Porter Jr, and #16 overall pick Zhaire Smith were the rookies that Puma landed this offseason. Puma began the summer of signing all of these lottery picks first by signing Marvin Bagley 5 year contact in which brings Bagley $2-3 million dollars in each year. Shortly after the signing of Bagley, the rest of the guys followed up shortly by signing their deals to Puma as well.
With targeting these younger athletes Puma hopes to begin to attract more up and coming athletes in the future. Not only was Bagley’s contract the largest rookie shoe endorsement dealsince Kevin Durant’s in 2007 it also came with an commitment from Puma to a grassroots infrastructure with the Bagley family that will be centered around skill devilment for the next generation of AAU players.
It dis not stop there for Puma, along side of these lottery picks Puma also signed two players that already have a name for theirselves in the league. One of those players is Spurs small forward Rudy Gay who signed his deal with Puma on June 20th becoming Pumas first vertern athlete for their resurgence as a competitive basketball shoe brand. This deal was a no brainer for Gay to sign because he is also signed to Roc Nations agency which is ran by rapper Jay Z who was selected as the new face of the brand earlier in the year.
The latest addition to the Puma team was Terry Rozier Celtics back up Point Guard who had a breakout playoff run after the injury to all star guard Kyrie Irving. Terry may not be a veteran but with his unique on and off the court style he will surely benefit to the Puma brand to try to make them a front runner in basketball sneakers for the first time in history.
Already with their established and trending street apparel, the Puma brand definitely is making strides in the right direction to jump back into the basketball sneaker market as well. Do you believe Puma will ever become a top 3 basketball sneaker brand ?
Shop Puma sneakers and apparel on amazon: https://amzn.to/2OozLBA
After the signing of 14 time NBA Champ and 3 time Champ LeBron James the Los Angeles Lakers summer 2018 seemed to not be able to get too much better. Josh Hart thought otherwise and went to Las Vegas Summer league and seemed absolutely unstoppable.
The former University of Villanova Wildcat national champ led the Lakers in his 6 games of play averaging 24.2 Points per game , 5.2 rebounds per game, and 1.5 steals in while shooting 47.1 percent from the field. With multiple stellar performances such as on July 10th when Hart shredded the New York Knicks for scoring 27 points while adding in 6 rebounds, 3 assists , and 3 steals, and the performance that really sealed the deal to allow Hart to take home MVP honors his semi finals performance against the Cleveland Cavaliers where he went completely went off and recorded 37 points and 9 rebounds on the night to lead his squad into the championship. Hart received his MVP award Tuesday night before his teams championship matchup against the Portland Trailblazers and also even received a congratulatory shoutout from the newest Laker in town LeBron James via twitter.
Hart and his Lakers summer squad went on to lose the Summer League Championship to the Portland Trailblazers 91-73. It was a bad overall night for Hart only scoring 12 points on 3 for 12 shooting from the field, and being ejected late in the game for an altercation with the referees. Although he may have struggled in the biggest game of summer league him and the Lakers still have nothing to hang their head about. Now with summer camp up next Hart hopes to keep this same energy and scoring mentality with him so that he can make a bigger impact on his team this season. What do you think Josh Hart will average this season for the Lakers ?
On Monday Night the Los Angeles Lakers and the Cleveland Cavailers Summer League squads took the floor and put on an absolute show in a double overtime thriller ending in a final score of 112-109 with the Lakers on top to advance to the Las Vegas Summer League championship on Tuesday night. Despite the loss for the Cavaliers this organization has nothing to hang their head about, because their lottery pick out of The University of Alabama Collin “The Youngbull” Sexton showed why he takes on the nickname “The Youngbull” and that he is ready to become the new face of the Cleveland Cavaliers. Here’s a clip from the end of regulation when “The YoungBull” took on the challenge of defending the Lakers Josh Hart who scorched the Cavaliers and finished with a game high 37 points and 9 rebounds for the final shot.
Just looking at Sextons face on this play you can see the toughness, fire, and passion that he brings to the game, which is why he takes on the name “The Youngbull”. All night Sexton was doing everything possible to put his team in the position to win whether it was scoring, assisting, or defending. Sexton was not shy from the big moment at in the double overtime thriller knocking down big time shots from all over the floor for his Cavaliers squad. In a post game interview Josh Hart tipped his hat and emphasized how tough and relentless Sexton is as a player. Collin ended the game with 27 points to close out his terrific summer league, despite the departure of LeBron James this offseason the Cavaliers organization and fanbase defiantly has something to look forward to this season in Collin “The YoungBull” Sexton.
Sunday night before the tip-off of the quarterfinal summer league matchup between the Detroit Pistons and the Los Angeles Lakers at the Thomas & Mack Center in Las Vegas, the Lakers newest and Biggest Offseason addition LeBron James showed up to cheer his new teammates on. This summer League event was the first appearance made by LeBron since agreeing to a 4 year $153 Million Contract with the Los Angeles Lakers while being on a family Caribbean Vacation. The young Lakers summer League squad went on and put on an absolute show for the King by beating the Pistons 101-78 and being led by Rookie from Kansas Svi Mykhailiuk who led Laker scorers with 19 points and second year Laker from Villanova Josh Hart who tallied in 18 points, 4 assists, and 2 rebounds. The Lakers will advance to the semi final round where they will play against LeBron’s former organization the Cleveland Cavaliers on Monday July 16th led by #8 overall selection Collin “The Youngbull” Sexton on ESPN 2 at 8:30 Pm.